
For the fourth year in a row, Houston Theater Week will aim to support and bolster the city’s performing arts community at the start of a brand-new season with a seven-day online promotional event.
This year’s Theater Week will take place August 18 – 24, during which participating arts groups, based downtown and throughout the community, will offer Buy One, Get One Free tickets for performances in the 2025-26 season, in a collaborative effort led by Houston First Corporation. Offers will be available at www.HoustonTheaterWeek.com, using the promo code HTW25.

Theatre Under The Stars will present Monty Python’s SPAMALOT (Broadway Cast pictured), April 15-26, 2026 at The Hobby Center / Photo by Matthew Murphy and Evan Zimmerman
Launched in 2022 as a way to support local theaters, performers, and behind-the-scenes professionals following the COVID-19 pandemic, Houston Theater Week has grown from offering ticket deals to approximately 100 shows in its first year to, this year, offering BOGO tickets to nearly 400 performances of theater; opera; dance; Broadway-touring musicals; wide-ranging music genres, including classical, jazz, and mariachi; celebrity and expert lectures; film with live music; and more.
“The power and popularity of Houston Theater Week is evident in the record number of offers and deals available to consumers this year. We are pleased to once again partner with our world-class performing arts organizations to bring exclusive deals to audiences and generate revenue that helps strengthen our performing arts community,” said Michael Heckman, President and CEO of Houston First, in a statement.
In 2024, Houston Theater Week yielded a “combined revenue of nearly $1.4 million with more than 32,000 tickets sold,” according to Houston First.
The 2025 Theater Week expands to include a new digital tool called Ask V. A press release described Ask V as an “AI-powered personal assistant,” which can curate a customized list of performances, plus hotels, restaurants, and pre- and post-show activities, based on the user’s personal interests and past experiences—potentially bringing increased revenue to other local businesses.

The Hobby Center, in collaboration with Jazz Houston, will present the JAZZ AT LINCOLN CENTER ORCHESTRA WITH WYNTON MARSALIS on November 16, 2025 / Photo courtesy of Houston First
At its inception, Theater Week temporarily replaced the longtime Theater District Open House—a one-day event that combined free family activities at downtown performing arts venues and discounted season ticket offers—which was interrupted by the pandemic in 2020.
Theater District Open House resumed last spring and is set to return on Monday, March 9, 2026.
With Theater Week centered on exclusive BOGO offers in the fall, the Open House will be “fully focused on families and having an open invitation to the community into the district, in alignment with many spring breaks around the region,” said Craig Hauschildt, Executive Director of Houston Theater District.
Both Theater Week and Theater District Open House will now continue to serve Houstonians as separate, annual events, Hauschildt said.






















